Sustainability Advocate – Voices of Sustainability
Technological advancements need ambassadors who literally put the technology in the hands of those who would benefit significantly from its use – technology transfer at the one-to-one level. Over the last few years, Brand Ambassador Programs have been formalized and integrated into other PR, marketing, and social media initiatives. This post is about ambassadors as part of content creation and marketing campaigns in the service of sustainability at the intersection of clean tech and clean drinking water.
Barry Heidt, Ambassador
Barry Heidt, videographer and sustainability advocate, became an ambassador for Puralytics’ SolarBag when he carried one with him on his recent journey to the Achuar Terrritory deep within the Amazon forest of Ecuador. He was on his way to Ecuador as part of an online video campaign, Ecuadorian Wisdom Keepers, co-sponsored by Barry’s organization, Sustainability Action Media (SAM