Brewers in the world's number one beer drinking nation the Czech Republic say consumers are shifting irreversibly towards softer mixed drinks.
Known as 'radler', it mixes beer with fruit flavours or lemonade.
Although sales are relatively small compared to regular beer, the market share has quadrupled in two years and is expected to keep on growing.
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http://www.euronews.net/
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Brewers in the world’s number one beer drinking nation the Czech Republic say consumers are shifting irreversibly towards softer mixed drinks.
Known as ‘radler’, it mixes beer with fruit flavours or lemonade.
Although sales are relatively small compared to regular beer, the market share has quadrupled in two years and is expected to keep on growing.
…
http://www.euronews.net/
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