Japanese officials are asking people in their 20s and 30s to drink more alcohol to boost the country's economy.
Younger generations in Japan drink less alcohol on average, compared to the drinking culture often found in older generations.
A new campaign has been set up by the country's National Tax Agency to find new ways to encourage its youth to drink more often.
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Japanese officials are asking people in their 20s and 30s to drink more alcohol to boost the country’s economy.
Younger generations in Japan drink less alcohol on average, compared to the drinking culture often found in older generations.
A new campaign has been set up by the country’s National Tax Agency to find new ways to encourage its youth to drink more often.
Please subscribe HERE http://bit.ly/1rbfUog
#Japan #BBCNews
![[NEWs GEN] Why more young people are joining the 'sober curious' movement](https://i.ytimg.com/vi/LoGet-YDXIc/hqdefault.jpg "[NEWs GEN] Why more young people are joining the 'sober curious' movement")
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