Moscow – 1 January 2010
1. Wide of people walking in square
2. Close-up of decoration on top of tree
3. Wide of crowd in square
4. People being served at kiosk
5. Close-up of alcohol in kiosk window
6. SOUNDBITE: (Russian) Tatyana (no surname given), Moscow resident, vox pop:
“Those people who drunk good vodka before will continue to drink good vodka, and those who have been poisoning themselves will continue to do it. It won”t help. It”s just a kind of promotional event and nothing more.”
7. Wide of people in street
8. Close-up of man at kiosk
9. Wide of woman coming out of vodka shop
10. Pan from sign with make of vodka to picture of bottles of vodka
FILE: Moscow – August 2007
11. Pan of saleswoman taking vodka bottle from shelf and giving it to man
12. Pan of bottles of vodka on shelf
13. Close-up of vodka called “Putinka”
FILE: Saint Petersburg – 12 June 2009
14. Wide of doctor walking down hospital corridor
15. Wide of ward with people being treated for alcohol intoxication
16. Mid of doctor examining patient
17. Patient lying in bed
18. Close-up of monitor
19. Close-up of patient in bed
20. Wide of ward
Moscow – 1 January 2010
21. Men buying goods at kiosk
22. SOUNDBITE: (Russian) Vladislav (no surname given), Moscow resident, vox pop:
“People have been drinking and will continue to do it, and it doesn”t matter how much it costs. The fact is that, unfortunately, the cheap vodka that was put out some time ago will become a bit expensive now. And that”s all. I mean, warehouses were full of cheap vodka and it was not sold, but now it will be put out for sale.”
23. Wide of people at kiosk
24. Close-up of vodka being poured out into plastic cups
25. People toasting with vodka, singing, UPSOUND: (English) “Happy birthday to you”
26. Mid of bottle of “Putinka” vodka
STORYLINE:
The Russian government has set a minimum price for vodka that more than doubles the cost of the cheapest vodka on the market in an effort to tackle alcoholism.
The measure also is aimed at reducing the extraordinary number of deaths caused by drinking in Russia.
The minimum price of 89 roubles (3 US dollars) for a half litre of vodka (17 ounces) came into effect on Friday, the start of the 12-day New Year”s and Orthodox Christmas holiday, when alcohol consumption is at its highest.
President Dmitry Medvedev has publicly decried Russia”s drinking problem and its effect on the nation”s well being.
A study published last year in The Lancet medical journal said drinking has caused more than half of deaths among Russians aged 15 to 54 since the 1991 collapse of the Soviet Union.
But while some have praised Medvedev”s efforts, many people in Moscow on Friday were sceptical about the policy”s chances of success.
“Those who have been poisoning themselves will continue to do it. It wont help. They just organised some kind of promotional event again and nothing more,” said one woman.
Another person said he didn”t think the measure would make much difference.
“Our people have been drinking and will continue to do it, and it doesn”t matter how much it costs,” he said.
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