Jennifer Cadigan, a senior fellow at the Center for the Study of Health and Risk Behaviors at the University of Washington School of Medicine, led a tailgating intervention among college students while she was at the University of Missouri. The study, published recently in Prevention Science, showed the intervention – a personalized text – was successful. On average, the students drank two fewer drinks than those who didn’t get the message. Researchers said students consume, on average, eight alcoholic drinks at a tailgating event.
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