Starbucks continues to test alcohol sales in selected stores, and appears to be on the verge of rolling out beer and wine to more of its coffee shops. Their Starbucks Evenings concept adds selected adult beverages to an expanded food menu. The benefits to Starbucks are clear: if they can make this work, they will increase sales during times when coffee sales are slower and, almost certainly, raise their average sale at the same time.
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Starbucks continues to test alcohol sales in selected stores, and appears to be on the verge of rolling out beer and wine to more of its coffee shops. Their Starbucks Evenings concept adds selected adult beverages to an expanded food menu. The benefits to Starbucks are clear: if they can make this work, they will increase sales during times when coffee sales are slower and, almost certainly, raise their average sale at the same time.
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